Sweet · Airy · Cozy
Marshmallow Cloud
Fluffy marshmallow, spun sugar, and warm airy cashmere create a soft, addictive finishing scent.
Press & Media
Meet Lanese Beauty.
Lanese Beauty is an independent beauty brand reimagining the final step of the hair routine through the intersection of haircare and fragrance.
Hair Oil Meets Hair Fragrance
Founder Story
I couldn’t find the finishing oil I wanted. So I made it.
Lanese began with a product problem, but the reason I built it is personal.
I kept trying finishing oils that felt too heavy, too greasy, or treated fragrance like an afterthought. I wanted something that could soften, smooth, and add shine without weighing the hair down, with a scent that felt intentional from the start.
That idea became the Lanese Signature Finishing Hair Oil, a lightweight, silicone-free finishing oil made for straight, wavy, curly, and coily hair.
I was raised in a single-parent household in Hampton, Virginia, and I did not grow up with beauty-industry connections or a blueprint for building a brand. I also live with migraines, which made me especially thoughtful about fragrance and how it fits into everyday life. I wanted scent to feel beautiful and noticeable without overwhelming the experience.
Those experiences shaped Lanese from the beginning. I wanted to build a brand that felt inclusive, expressive, and genuinely enjoyable to use, not just another product on the shelf.
That vision became Marshmallow Cloud, French Crème, and Island Dream, and it continues to shape where Lanese goes next.
Dr. Niya Gray, DPT
Founder, Lanese Beauty
“We want your hair to be part of how people remember you — not just how it looks, but how it feels and smells.”
At A Glance
Lanese Beauty, quickly.
Category
Haircare + Hair Fragrance
Hero Product
Signature Finishing Hair Oil
Formula
Lightweight + Silicone-Free
Availability
United States
The Collection
Three signature scents.
Each Lanese Signature Finishing Hair Oil combines a lightweight finishing oil with a distinctive fragrance experience designed specifically for hair.
Warm · Creamy · Gourmand
French Crème
Whipped vanilla, caramelized brown sugar, and warm cream create a rich, comforting gourmand finish.
Tropical · Bright · Breezy
Island Dream
Creamy coconut, island breeze, and soft vanilla create a bright, tropical scent with an easy, vacation-inspired feel.
Product Facts
The Signature Finishing Hair Oil.
Size
1.7 fl oz / 50 mL
Regular Retail
$26 USD
Hair Types
Straight, Wavy, Curly & Coily
Use
Final Styling Step
Benefit
Softens Dry Ends
Finish
Glossy, Not Greasy
Texture
Lightweight
Positioning
Hair Oil + Hair Fragrance
BRAND MOMENTUM
Why Lanese is one to watch.
EARLY TRACTION
Growing through creators, editorial interest, and word of mouth
Lanese is building visibility through a growing creator community, gifted partnerships, and early interest from beauty and lifestyle publications.
“I do not have a large advertising budget or outside investors behind the brand, so I have been focused on steady growth and building real relationships.”
PRESS INTEREST
A scent-first haircare concept that is opening new conversations
Editors are showing interest in Lanese as both a product story and a founder story, with recent outreach leading to sample requests, interview questions, and editorial consideration.
“I want Lanese to be part of bigger conversations around hair inclusivity, fragrance, mood, and the way beauty products make us feel.”
CREATOR-LED DEVELOPMENT
Creators are helping shape what comes next
Lanese creators do more than introduce the product. They share feedback, test ideas, and are increasingly being invited into early product development, including potential seasonal fragrance concepts.
“I love that kind of feedback loop. If you stop listening, you stop improving.”
INDEPENDENT BUILD
Built without a major retailer, accelerator, or beauty conglomerate behind it
Founder Dr. Niya Gray came to beauty through physical therapy and healthcare marketing, building Lanese independently while working full time and learning the industry as the brand grows.
“Lanese has been very much a learn-as-I-build experience. A lot of the brand has been built during evenings and weekends.”
Press Assets
High-resolution imagery.
Product photography, founder imagery, lifestyle assets, and additional brand materials are available for editorial use.
Need original high-resolution files? Contact the Lanese Beauty team with the publication, intended usage, and requested assets. We’re happy to provide publication-ready imagery.
Media Inquiries
Let's tell the Lanese story.
For editorial features, product reviews, founder interviews, beauty roundups, gifting opportunities, or additional brand information, please contact our team.
Available for product samples & interviews
Press Contact
The Lanese Beauty Team
Email
hello@lanesebeauty.com
Website
lanesebeauty.com
Social
@lanesebeauty
Based
United States